Sustainability as an innovation magnet

Monthly archive for September 2013

“Sustainability communications”

Sustainability Communications September 30th, 2013 Sustainability professionals’ biggest failure since the 1970s is communication. Over the past 40 years, the sustainability movement has been unsuccessful at convincing people that there is a real need for sustainability and many people and organizations remain closed-minded on this issue. However, sustainability and communications do go hand-in-hand and are often assigned to the communications department. As often these professionals are busy and have limited background in sustainability they benchmark and communicate (as positively as

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“A magnet for Innovation”

"A magnet for Innovation"

A Magnet for Innovation September 23rd, 2013 Sustainability is as simple as being able to provide good quality of life for all, now and in the future. This short video clip is a nice summary of the basic concept of sustainability. The current innovation and sustainability path is focused on cutting costs and efficiency, but society in general is not moving towards better standards on a societal level. When you step back and look at the global sustainability challenge, you see a

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