De stille motor achter duurzame innovaties – Artikel in Ondernemend Friesland Wat is de overeenkomst tussen Volvo, Electrolux, IKEA, Interface en Philips? Ze maken allemaal gebruik van The Natural Step. Dit is een methodiek voor duurzame ontwikkeling, die de stille motor vormt achter de succesvolle, duurzame innovaties van deze multinationals. Ook bedrijven in het MKB scoren er mee. The Natural Step is een internationale non-profit organisatie met een Nederlandse kantoor in Eindhoven. Het team is onlangs uitgebreid met twee adviseurs
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The founder of the Framework for Strategic Sustainable Development (FSSD) and The Natural Step, Dr. Karl-Henrik Robèrt visited us in The Netherlands. One of the highlights was his appearance at a Meet & Greet in the TNS office in Eindhoven where practitioners were able to hear more details about his views and current developments. He also delivered a keynote at the Nationaal Sustainability Congres 2013 in Rotterdam and gave several interviews. Below a few sources for more a capture of
Read more →Sustainability Communications September 30th, 2013 Sustainability professionals’ biggest failure since the 1970s is communication. Over the past 40 years, the sustainability movement has been unsuccessful at convincing people that there is a real need for sustainability and many people and organizations remain closed-minded on this issue. However, sustainability and communications do go hand-in-hand and are often assigned to the communications department. As often these professionals are busy and have limited background in sustainability they benchmark and communicate (as positively as
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A Magnet for Innovation September 23rd, 2013 Sustainability is as simple as being able to provide good quality of life for all, now and in the future. This short video clip is a nice summary of the basic concept of sustainability. The current innovation and sustainability path is focused on cutting costs and efficiency, but society in general is not moving towards better standards on a societal level. When you step back and look at the global sustainability challenge, you see a
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We wrote an article for the American Alliance for Museums (AAM) describing a graphical overview of our view on Evolution in Sustainability thinking and organisational involvement. It advocates systems thinking and the use of science based principles when addressing sustainability in the organisation and its value chain. It was published in the August 2013 edition of the PIC Green Newsletter of the American Alliance for Museums (AAM) and was sent to their members in the USA. Sustainability, stewardship, green design, social responsibility – many interpretations of the same topic
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The Sparbankstiftelsen Kronan award ceremony took place thursday 22nd of November 2012 at Halmstad University in Sweden. Selene Kfoury, Rutger Verkouw and Edwin Janssen were invited to present their Masters thesis ‘Mind the Gap! Strategically Driving GRI Reporting Towards Sustainability‘ and receive a certificate and a cheque for their work. The Sparbankstiftelsen Kronan award is an initiative of Swedbank.
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On wednesday 21st of November a press conference took place in Karlskrona where the winners of the The Sparbankstiftelsen Kronan award presented their thesis ‘Mind the Gap! Strategically Driving GRI Reporting Towards Sustainability‘ and answered questions. Unfortunately we were not able to attend the press conference other then by Skype. The presentation resulted in an article in the local BLT newspaper (see photo). The Sparbankstiftelsen Kronan award is an initiative of Swedbank. More on the award ceremony.
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We presented and facilitated a workshop for members of the STEM Industrial Marketing Centre, in partnership with Twente School of Management (TSM). Below the original invitation in Dutch. Masterclass Duurzaamheid: Context, (marketing)strategie en communicatie – 12 december 2012 Heeft jouw organisatie een definitie van duurzaamheid? Zo ja, wat is deze, waar staan jullie nu ten opzichte van die visie en wordt deze gedeeld door de hele organisatie? Continuïteit en daarmee duurzaamheid is essentieel voor organisaties. Als de wereld om ons heen aan
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