Sustainability as an innovation magnet

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“Sustainability communications”

Sustainability Communications September 30th, 2013 Sustainability professionals’ biggest failure since the 1970s is communication. Over the past 40 years, the sustainability movement has been unsuccessful at convincing people that there is a real need for sustainability and many people and organizations remain closed-minded on this issue. However, sustainability and communications do go hand-in-hand and are often assigned to the communications department. As often these professionals are busy and have limited background in sustainability they benchmark and communicate (as positively as

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